Words of Wisdom – Kari Ida

The Words of Wisdom (W.O.W.) blog series highlights local Sacramento executives who are making an impact in the Sacramento community so they can share valuable career advice with Metro EDGE young professionals! In honor of Women’s History Month, we're highlighting a woman in leadership—Kari Ida, Vice President of Communications and Public Relations for the Sacramento Kings.

Read Kari’s interview below to learn more about her and hear her advice to young professionals everywhere.


What are three things you wish you’d known as you embarked on your career?

  1. You don’t need to have it all figured out. You can transition between industries.
  2. People are open to doing informational interviews and want to help! Seize the opportunity to talk with others who are in positions that you are interested in.
  3. You must advocate for yourself – no one knows your worth more than you do!


Did/do you have a mentor? If so, what was the most important advice they gave you?

Throughout my career, I have been fortunate to work for and with many influential individuals and carry with me countless lessons and learnings. I am especially inspired by women leaders. I have always looked up to a dear family friend and former neighbor who had a very distinguished career and did so while being present in her kids' lives. In addition, she has and continues to provide me with unwavering support and encouragement in all stages of my life. Her children have gone on to be tremendously successful and giving individuals, a great reflection of who she is and what values she has instilled in them. That is what I hope to do for my own kids.


How did/do you handle work/life balance?

I don’t think there is an easy answer, and I am not sure true balance is realistic or attainable. It is about finding what works best for you. Navigating demands, staying flexible and being intentional with your time. Some days work may require more focus on work responsibilities, while other days may prioritize family time and commitments.


As a woman working in a male-dominated industry, what advice can you give to other young professional women who are pursuing a career in a similar field?

Invest in relationships and stay in touch, be open to opportunities because you never know where they will lead you and don’t shy away from a new challenge.


What do you think are the biggest obstacles women face on the path to leadership, and how can other young professionals overcome these obstacles as they advance in their careers?

You must embrace the role of advocating for yourself and not doubting your own abilities. Take risks and tackle the challenges! And at the end of the day, representation matters and seeing women in leadership helps others envision themselves in those roles.


How important is it to be involved in organizations outside of work (church, networking, philanthropy, community-based, alumni, athletics, etc.)? Why?

Being involved in organizations outside of work is important for personal growth, networking opportunities and overall wellbeing. Volunteering your time allows you to make a positive impact in the community, engage with others you may not normally interact with and enrich your own life.

I often volunteer at women-led and/or focused organizations or for things that involve my kids, which allows me to invest in something impactful for them and create lasting memories.


What do you love about Sacramento?

I have had the great privilege of seeing Sacramento through a unique lens working with Congresswoman Matsui and now the Sacramento Kings. This region is remarkable. We have a vibrant sports and entertainment district, extraordinary community leaders and diverse cultural experiences.

Sacramento is a big city, but a small town at the same time – I cherish the life my husband and I have built here for our family.


Is there anything else you’d like to tell the 40-and-under business professionals in our region?

Stay adaptable and resilient in the face of challenges and setbacks and remember to celebrate your achievements and milestones along the way.


To connect with Kari, you can reach her on LinkedIn.