UC Davis GSM: Director Of Web Marketing

Job Type

Full Time

Job Location

Davis, CA

Website URL

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Job Description

Job Summary
We seek a multitalented web marketing manager with the ability to create compelling web content, update our sites and manage our digital ad campaigns, email marketing, social media channels and relationships with vendor partners.Under general direction of the Executive Director of Marketing and Communications, lead the development of strategy and the execution of digital marketing and communications that drive innovation and enable the school to engage with internal and external audiences: prospective students, students, faculty, staff, alumni, the business community, donors, other business school deans, corporate recruiters, and the media. Ensures that policies and practices promote consistently high quality and accessible content, design, and navigation to support the school’s audiences, as well as the vision, mission and image of GSM online. Ensures integration and continuity with the campus’ and School’s overall brand identity. As chief advocate for the School’s web presence, represents the needs of the School’s audiences and stakeholders. Identifies opportunities to improve the quality and professionalism of the GSM web presence by providing training and support materials and advising GSM units on digital planning, strategy, Search Engine Optimization (SEO), analytics, user experience and use of best practices for web and mobile devices. Coordinate across campus communities, and internal stakeholders utilizing a requirements-driven approach to build engagement, obtain consensus on digital marcom functionality, and facilitate development. Work with GSM staff, faculty, alumni, students, School stakeholders and outside vendors to deliver. Work closely with the Executive Director of Marketing and Communications to plan, develop, analyze, and oversee implementation of GSM’s online marketing and communication goals and digital media objectives and assure that content aligns with School’s goals and objectives. Accountable for project completion, help to define and drive deliverables, and represent the work to stakeholders.


Salary Range

$6,150.00- $12,991.67/Month

Union Representation

Benefits Eligible

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Provide own transportation to off-site events and meetings.

Work hours outside standard 8AM-5PM schedule, occasional evenings and/or nights and varied lunch hours.


Project management experience to self-manage multiple high-level projects in a highly productive, deadline-driven environment with multiple outside vendors and partners.

Experience administrating content management systems, preferably Drupal. Solid understanding and knowledge of web publishing standards including HTML5, XML and CSS.

Experience with website architecture, digital publishing, and web server administration.

Experience managing branded social media accounts, Facebook, Twitter, LinkedIn group/pages.

Skill in creating advanced creative, clear, easy-to-navigate, informative, compelling, well-designed, and highly functional websites.

Advanced technical skills to create digital assets (Adobe CS, animated HTML5 banners, presentations, and other state-of-the-art applications).

Knowledge of web development and web content best practices. Experience with search engine optimization, and online display, search (PPC) and social media advertising. Strong conceptual, marketing and writing skills, and skills to quickly familiarize with brand goals and integrate into actionable copy.

Supervisory and leadership skills and experience to hire, assess, guide, and coach cross functional web content contributors in best practices.

Specific experience using Drupal content management system, with a demonstrated portfolio of built and maintained sites.

Experience with web brand management in a corporate environment or higher education with cloud server hosting.

Bachelor’s Degree or higher in Communications or Marketing and experience in web content development/online marketing.

Special Requirements
The University of California has implemented a SARS-CoV-2 (COVID-19) Vaccination Program SARS-CoV-2 Vaccination Policy (ucop.edu) covering all employees. To be compliant with the policy, employees must submit proof of vaccination or a University-approved exception or deferral.

Background Check
This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.

No Smoking
UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

EEO/AA Statement
The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.