Social Media & Communications Specialist

Job Type

full_time

Job Location

Sacramento, CA

Website URL

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Job Description

Do you want to change lives? Do you thrive in an environment of transformational change? Do you have a strong
background in social media strategy and content development? Then we invite you to join our growing team!

P O S I T I O N S U M M A R Y
The Social Media & Communications Specialist reports to the Marketing & Communications Manager and is responsible
for developing and implementing Yolo Food Bank’s (YFB) social media strategy, engagement, and relationships, as well as
creating clear, clever, and effective social media and traditional media content depicting YFB’s work and impact. In
collaboration with the Marketing & Communications Manager, the position determines and manages social media
marketing and communications priorities congruent with department objectives and initiatives.

K E Y R E S P O N S I B I L I T I E S
• Participate in the Philanthropic Engagement Department’s strategic planning and goal setting activities.
• Maximize the use of each social media platform currently in use by YFB (Facebook, Instagram, Twitter,
LinkedIn, YouTube) and continually seek and explore new platforms.
• Design, develop, and implement a social content calendar that supports YFB’s branding and marketing
strategy including posting, monitoring, and responding to online activity.
• Identify opportunities to influence public perception of YFB through engaging diverse audiences via
social media and traditional media outlets.
• Write, design, and produce original social media marketing content and materials to create a cohesive
message and image for all platforms.
• Develop and execute electronic marketing content; write content for e-newsletters, press releases,
advertising, collateral materials, displays, invitations, and annual reports; provide written content as
needed for other YFB departments and for the www.YoloFoodBank.org website.
• Acquire needed photography and maintain up-to-date library of photos depicting YFB’s work and impact.
• Monitor media placements, catalog and preserve access to all media coverage across print, broadcast
and social media outlets.
• Participate in the planning, promotion and execution of YFB events and any related funding initiatives.
• Serve as a YFB ambassador at outreach events, presentations, and community gatherings.
• Embrace and model an internal Culture of Philanthropy to inspire colleagues and advance YFB's mission.
• Model YFB core values and organizational culture in all work efforts.

Q U A L I F I C A T I O N S  &  E X P E R I E N C E
The ideal candidate will be a skilled social media expert and savvy marketer who is passionate about the mission and work
of YFB. In addition, they will possess the following experience, skills, and personal attributes:
• Two years of social media and communications experience in a professional environment, or an
equivalent combination of relevant education/training and experience.
• Knowledge of and experience developing and implementing marketing and communications strategies.
• Proficient in social media management and analytics including web traffic metrics and SEO.
• Skilled user of Facebook, Instagram, Twitter, LinkedIn and other social media platforms with the ability
to act on a comprehensive and tailored understanding of how to maximize the advantages of each
platform for marketing, engagement, and solicitation purposes.
• Superior business writing and promotional copywriting skills; excellent oral communication and
presentation skills.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint) and skilled in using and learning electronic
systems and databases.
• Able to understand and analyze technical data and reports and make logical recommendations.
• Experience as a photographer and/or selecting photography for business, promotional, and social media.
• Strong planning and organization skills; able to make decisions in a changing environment, anticipate
future needs, respond to unanticipated events, and meet deadlines.
• Strong focus on details and accuracy in all aspects of duties.
• Possess a high level of integrity, strong interpersonal skills, and the ability to build relationships with
partners, donors, vendors, staff, and community members.
• Able to plan, initiate and manage multiple tasks, projects, and demands despite frequent interruptions
and deadlines with accuracy, flexibility, and professionalism.
• Able to work positively and effectively with diverse internal and external stakeholders in person,
virtually, via email, or over the phone.
• Able to work independently with little supervision.
• Willingness to take on new tasks and responsibilities as the position evolves and the organization grows.
• This position is full time Monday-Friday 8:30 a.m. – 5:00 p.m. with frequent evening/weekend work.
While during the pandemic the position will work remotely, post-pandemic, this will be primarily an onsite
position.

C O M P E N S A T I O N  &  B E N E F I T S
The salary is set at $58,500, plus benefits including 4 weeks PTO, 10 paid holidays, medical, dental, 403(b) match, EAP, and
life insurance.

A P P L I C A T I O N  P R O C E D U R E  &  T I M E L I N E
Please submit resume and letter of interest to Andrea Weiss, Search Consultant, [email protected] Priority review
date is March 1, 2021. However, applicant screening will be ongoing as the goal is to welcome a new team member as soon
as possible.

A B O U T  Y O L O  F O O D  B A N K
Recognized by the Sacramento Business Journal in 2020 as one of the Best Places to Work, YFB positively impacts the lives
of more than 60,000 Yolo County residents who live in poverty. We provide as many as one million pounds of food each
month at nearly 130 distributions via a network of 200 partnerships with food donors, distribution sites, and relationships
with 84 local nonprofit programs. Not only is YFB’s mission to end hunger and malnutrition in Yolo County, YFB actively
reduces poverty in the county by advancing environmental, social, and economic sustainability. It is YFB’s objective to
develop and nurture an equitable, sustainable local food system to advance the health and wellness of ALL Yolo County
residents. All positions at YFB serve as ambassadors for our work, and develop and enhance a grateful, nimble, resourceful,
creative, curious, collaborative, compassionate, and visionary approach to accomplishing individual and organization-wide
goals and objectives. Visit our website for details on our programs and impact: www.yolofoodbank.org.