Communications & Marketing Manager

Job Type

Full Time

Job Location

West Sacramento

Website URL

Apply Now

Job Description

Join our team! The leading trade association in the construction industry is seeking a creative, enthusiastic and motivated Communications & Marketing Manager. The Communications & Marketing Manager will help guide the strategy and implementation for all communications and marketing activities to consistently articulate AGC’s mission. The manager will ensure that AGC is viewed as the primary source, disseminator and conduit of information within the diverse network and membership, develop and disseminate digital and traditional media materials, and ensure that communications and marketing activities are in line with the annual strategic plan.

  • Supports the development, implementation, and evaluation of the annual communications plan in collaboration with the AVP of Communications & Marketing.
  • Markets the Association's member services. Works with Membership team to develop print and digital materials and leads communications to the membership.
  • Leads the generation of original online content that engages audience segments and leads to measurable action. Decides who, where and when to disseminate. Proficiency and utilization of electronic means to provide immediate and current information to the membership, industry, and public agencies is required.
  • Develops and oversees communications and marketing plans for programs and events within the Association, supporting both tactical and strategic efforts simultaneously.
  • Puts communication vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Oversees development and production of marketing and promotional materials for Association activities and events. Monitors Association’s style guidelines and all logo utilization.
  • Establishes and maintains a consistent professional image throughout all product lines, promotional materials, and events.
  • Manages the development, distribution and maintenance of all print and electronic collateral including, but not limited to, e-newsletters, brochures, bi-monthly magazine, electronic news, Alerts and corporate promotional materials.
  • Maintains database of public relations/news media contacts.
  • Works with vendors to coordinate marketing and communications tactics for promotional and sales activities.
  • Helps develop and conduct member opinion surveys and manages public relations aspects of member testing programs.
  • Maintains a strong understanding of trends and skills in digital and social media.

Requirements

Education and/or Experience: Bachelor's degree (B.A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelors or advanced degree in a four-year college our university
  • Minimum of three to five years of experience in communications & marketing
  • Excellent written and verbal communications skills; effective, diplomatic and friendly communication style. Comfortable presenting to small and large groups.
  • Strong interpersonal skills to cultivate positive relations with other departments, agencies
  • Ability to work autonomously and effectively in a remote environment (self-direction is a must)
  • Comfortable working in a fast-paced and evolving work environment.
  • Demonstrated proficiency in MS Office Suite
  • Strong organizational skill with a good attention to detail
  • Ability to work efficiently and show excellent time management skills
  • Work in a safe manner at all times and report all accidents immediately

 

 

Company Name: AGC of California

Position Title: Communications & Marketing Manager